Phone:
415-240-7450
E- Mail: WHWinter@earthlink.net
PROFESSIONAL
EXPERIENCE:
May 1998 Integrated Media Marketing and Management, Inc.,
to 2005 Founder, President;
Founded Integrated Media as
a content development and marketing company designed to more
effectively meld advertising and entertainment and to create value by turning bands into
brands. Created both
NMX Records and The Live Concert Network to promote new music and record live
concerts for direct-to-consumer
sales. NMX Records has sold thousands
of CD's with national and International bands and has e-commerce and
traditional distribution arrangements with Amazon.com, Rhapsody, and RedEye
Sept. 1999 to Track
Entertainment,
December 2001 Marketing
Partner;
Track Entertainment
is one of the leading music-marketing firms in the
March 1996 Media
Solutions International/Capita Research Group, Blue
to June 1998 Co-Founder, Vice-President New Business
Development;
Co-Founded
MSI/Capita Research Group (NASDQ). MSI/Capita was a media software company
created to bring new levels of effectiveness and accountability measurements to
the global media and direct-response advertising industries. Media Solutions software allowed advertisers
to measure direct-response ROI on specific media buys and creative on both a
national and International level. Capita
Research Group developed software using N.A.S.A. technology that analyzed brain
waves that measure engagement levels for all kinds of media. Initiated senior level
business-development relationships with N.A.S.A., Lucent Technologies, JDS
Columbine, United Video Satellite Group, AC Nielsen, Vyvx, and Competitive
Media Research. Clients included
major advertising agencies and media buying companies including Leo Burnett,
Bates
January 1992 WinTel
Communications Corporation,
to June 2001 Co-Founder, Marketing and Sales;
WinTel Communications is a
value-added marketer of a variety of telecommunications services. Initiated a $48 million
contract between WilTel, a $1 Billion dollar subsidiary of the
June 1991 InTex Ventures, Inc.,
to June 1995 Partner, Director of Media
Placement;
InTex Ventures, Inc. was a
consumer product development and marketing company specializing in
direct-response television sales and distribution. InTex Venture’s DRTV projects have yielded
gross television sales in excess of $75 Million and spawned retail sales in
excess of $800 million. InTex funded
infomercial products included the SuperStep
with Bruce Jenner, produced with Quantum/National Media, the Easy Stepper with Interwood Marketing, and
the Prolock Seal’n Save produced
with Decosonic and USA Direct/Fingerhut. InTex
Ventures also operated InTex TV, an Infomercial syndication and sales entity
that sold a variety of products directly to consumers through (800) numbers
televised via cable and satellite broadcasts in partnership with national cable
MSOs (Multiple System Operators.)
January 1991 TV
Marketplace, Inc.
December 1992 Vice President Operations;
Established first beta-test franchise operation for the sales of TV
consumer products through pushcarts and kiosks in regional
shopping malls. Controlled all operations ranging from hiring of local managers to
final sales reconciliation. Involved in all aspects of script development and demonstration
research of several innovative infomercials.
MEMBERSHIPS:
1992-1993
American
Carriers Telecommunications Association (ACTA)
1992-1996 National
Infomercial Marketing Association (NIMA)
1994-1996 National
Association of Broadcasters
(NAB)
1996-1999 Marketing
Society of The Cable and Telecommunications Industry (CTAM)
National
Association of Television Producers & Executives (NATPE)
American
Association of Advertising Agencies (AAAA)
EDUCATION:
1984-1989